The platform is rolling out a updated setting that allows them to reduce the amount of AI-made videos appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a widespread release. This development coincides with a rise in AI content, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing content creators on a popular video site primarily display content made by AI. A considerable share of this material is classified as “AI slop”, a phrase for poor-quality, factory-style content that is frequently nonsensical or bizarre.
“We know from our community that many people appreciate content produced via AI tools, from computer-generated images to educational videos, and we intend to provide users the ability to adjust the amount of that, based on their own choices,” commented a company executive.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its service labeled as AI-generated. Overall, over 100 m pieces of content are uploaded to the platform each day, making clips made by AI a relatively small portion of its total content library.
User Control Features
Users will be capable of decrease or raise the amount of artificial media they watch by using the content preference option in the app and choosing “AI-generated content”. Further subjects that currently be controlled under the filter cover current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
Its policies oblige content makers to label lifelike artificially created content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the app will henceforth apply an artificially created tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing artificial media. This step is intended to stop users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a two million dollar awareness program for experts and organizations to create informative material about ethical AI use. This project will benefit educational bodies dedicated to training programming and robotics.
Moderation Strategy
The platform has defended its content review process, amid discussion over plans to make redundant a large number of safety staff in Britain. It is expected to cut 439 jobs in its content moderation division in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. TikTok reported a significant reduction in explicit and harmful content handled by content reviewers over the past year due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
